branding
digital
visuals
campaign
From naming and branding through to launch, we created the identity for The Works – an exclusive collection of 20 two-bedroom apartments in Glasgow’s Yorkhill district. The marketing brochure brought the new brand to life, combining CGI imagery, property information and considered editorial design to showcase the development to prospective buyers.
We designed and built a responsive microsite to give The Works its own digital presence and provide prospective buyers with everything they needed to explore the development. Built with a bespoke CMS, the site carried the new identity online and provided a clear, engaging route from discovering the development through to making an enquiry.
We created detailed 3D floorplans for the individual apartments, helping potential buyers understand not just the layout, but how each space could look and feel. Combined with interior CGI visualisations, they helped bring an unbuilt property to life and gave buyers a much stronger sense of the finished apartments.